celebrating the value of time
itaú

Itaú, the most valuable brand in Latin America, is turning 100 years old. Some brands could hide the age so as not
to reinforce labels. Itaú did
the opposite. In a world obsessed with trends, we prefered to celebrate the value of time. Madonna, the biggest pop icon in the world, joined the project promoting a deep reflection on ageism.

itaú rebranding
itaú

Itaú, the largest bank in Latin America, celebrated the arrival of its centenary with a new brand, under the concept ‘made of the future’, reflecting its evolution and always being ready for what comes next. The new visual identity seeks to rescue the essence
of the bank, with the color orange being highlighted.

cada post uma chance
itaú

Itáu, the biggest bank
in Latin America, launched
its Creators Academy.
A platform focused on creator economy, giving room
to rising influencers.
The launch of the project
was promoted by major Brazilian creators from different areas.

  

⏳ soon
vá com tudo
iti

iti is Itaú's free digital bank that offers a digital account and credit card. We made
an animation film to launch the new cards and payment machine in a light and playful way.

  

simples tarefas
web para todos

simple tasks like buying a new shirt online, or adding a friend on social media can be much more difficult
for a visually impaired person.
We simulated this process for
people who can see take action.