celebrating the value of time
itaú
Itaú, the most valuable brand in Latin America, is turning 100 years old. Some brands could hide the age so as not to reinforce labels. Itaú did the opposite. In a world obsessed with trends, we prefered to celebrate the value of time. Madonna, the biggest pop icon in the world, joined the project promoting a deep reflection on ageism.
itaú
Itaú, the most valuable brand in Latin America, is turning 100 years old. Some brands could hide the age so as not to reinforce labels. Itaú did the opposite. In a world obsessed with trends, we prefered to celebrate the value of time. Madonna, the biggest pop icon in the world, joined the project promoting a deep reflection on ageism.
bankdrop
itaú
as sponsor of Brazil's National Team, Itaú noticed its logo on the official press backdrop was seen by millions but rarely noticed. By simply flipping the logo, we turned the backdrop into a nationwide game, inviting fans to spot the change on CazéTV and social media to unlock exclusive Itaú Shop rewards.
itaú
as sponsor of Brazil's National Team, Itaú noticed its logo on the official press backdrop was seen by millions but rarely noticed. By simply flipping the logo, we turned the backdrop into a nationwide game, inviting fans to spot the change on CazéTV and social media to unlock exclusive Itaú Shop rewards.
itaú rebranding
itaú
Itaú, the largest bank in Latin America, celebrated the arrival of its centenary with a new brand, under the concept ‘made of the future’, reflecting its evolution and always being ready for what comes next. The new visual identity seeks to rescue the essence of the bank, with the color orange being highlighted.
itaú
Itaú, the largest bank in Latin America, celebrated the arrival of its centenary with a new brand, under the concept ‘made of the future’, reflecting its evolution and always being ready for what comes next. The new visual identity seeks to rescue the essence of the bank, with the color orange being highlighted.
letters from simone
itaú
brazilians already know the story of Itaú and the country’s greatest actress. Fernanda Montenegro brought Simone de Beauvoir’s letters to life in a public reading at Ibirapuera Park. The project broke the world record for the largest live reading in Portuguese, gathered 150,000 people and reached millions online.
itaú
brazilians already know the story of Itaú and the country’s greatest actress. Fernanda Montenegro brought Simone de Beauvoir’s letters to life in a public reading at Ibirapuera Park. The project broke the world record for the largest live reading in Portuguese, gathered 150,000 people and reached millions online.
all aboard
itaú
Itaú transformed a sustainability report into a story people would actually watch. partnering with explorer Tamara Klink, the bank turned her solo journey through the Arctic into a tv series, revealing the climate crisis in real time while showing solutions for a low-carbon future.
itaú
Itaú transformed a sustainability report into a story people would actually watch. partnering with explorer Tamara Klink, the bank turned her solo journey through the Arctic into a tv series, revealing the climate crisis in real time while showing solutions for a low-carbon future.
