celebrating the value of time
itaú
Itaú, the most valuable brand in Latin America, is turning 100 years old. Some brands could hide the age so as not to reinforce labels. Itaú did the opposite. In a world obsessed with trends, we prefered to celebrate the value of time. Madonna, the biggest pop icon in the world, joined the project promoting a deep reflection on ageism.
itaú
Itaú, the most valuable brand in Latin America, is turning 100 years old. Some brands could hide the age so as not to reinforce labels. Itaú did the opposite. In a world obsessed with trends, we prefered to celebrate the value of time. Madonna, the biggest pop icon in the world, joined the project promoting a deep reflection on ageism.


