https://caiovercosa.com caio verçosa Sat, 05 Sep 2026 19:50:20 +0000 https://caiovercosa.com en https://caiovercosa.com/Celebrating-The-Value-of-Time Tue, 21 Feb 2023 22:48:53 +0000 caio verçosa https://caiovercosa.com/Celebrating-The-Value-of-Time celebrating the value of time itaúItaú, the most valuable brand in Latin America, is turning 100 years old. Some brands could hide the age so as not to reinforce labels. Itaú did the opposite. In a world obsessed with trends,&nbsp;we prefered to celebrate the value of time. Madonna, the biggest pop icon in the world, joined the project promoting a deep reflection on ageism. <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/362aedea2a6cbacd4a937fe95c5912b4fe2dd37cc288bf3a93cb08f65610a8e3/Board_TheCelebrationAgainstAgeism.jpg" data-mid="217976085" border="0" src="https://freight.cargo.site/w/1000/i/362aedea2a6cbacd4a937fe95c5912b4fe2dd37cc288bf3a93cb08f65610a8e3/Board_TheCelebrationAgainstAgeism.jpg" /> <img width="2400" height="1702" width_o="2400" height_o="1702" data-src="https://freight.cargo.site/t/original/i/67a2ea10156cc20b34e581fc870e51f25b4f3024153237998440018f4cb3e094/BoardApoio_TheCelebrationAgainstAgeism.png" data-mid="217976091" border="0" src="https://freight.cargo.site/w/1000/i/67a2ea10156cc20b34e581fc870e51f25b4f3024153237998440018f4cb3e094/BoardApoio_TheCelebrationAgainstAgeism.png" /> <img width="1900" height="1167" width_o="1900" height_o="1167" data-src="https://freight.cargo.site/t/original/i/47b63425fd7152596c3657a9ff91039cc1a8cef0cf24856b3eba68a8905d13df/TCT_OOH.png" data-mid="242482920" border="0" src="https://freight.cargo.site/w/1000/i/47b63425fd7152596c3657a9ff91039cc1a8cef0cf24856b3eba68a8905d13df/TCT_OOH.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c20cd5d7049f41c605f4776c71d537284226f36072bebe9dff3023094cc588c6/TCT_Posters.png" data-mid="242482921" border="0" src="https://freight.cargo.site/w/1000/i/c20cd5d7049f41c605f4776c71d537284226f36072bebe9dff3023094cc588c6/TCT_Posters.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/667b7e4277c21a3d716a131f41e4079f0d0b2079116d934ef221d6c1776207b4/madonna_studio.png" data-mid="240668748" border="0" src="https://freight.cargo.site/w/1000/i/667b7e4277c21a3d716a131f41e4079f0d0b2079116d934ef221d6c1776207b4/madonna_studio.png" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/0de188d526dfc18f6fe8bba5551d5c71a0f790e00ba94c265027c7b405040068/cut_clip01.gif" data-mid="240668799" border="0" src="https://freight.cargo.site/w/1000/i/0de188d526dfc18f6fe8bba5551d5c71a0f790e00ba94c265027c7b405040068/cut_clip01.gif" /> https://caiovercosa.com/Itau-Bankdrop Thu, 11 Jun 2026 01:56:58 +0000 caio verçosa https://caiovercosa.com/Itau-Bankdrop bankdrop itaú as sponsor of Brazil's National Team, Itaú noticed its logo on the official press backdrop was seen by millions but rarely noticed. By simply flipping the logo, we turned the backdrop into a nationwide game, inviting fans to spot the change on CazéTV and social media to unlock exclusive Itaú Shop rewards. <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/39cbf29f121bc820ad2b23ba7e3c89530e64d33cb6b0d5efaf35cd4fbd74a237/Board_BankDrop.jpg" data-mid="250200158" border="0" src="https://freight.cargo.site/w/1000/i/39cbf29f121bc820ad2b23ba7e3c89530e64d33cb6b0d5efaf35cd4fbd74a237/Board_BankDrop.jpg" /> <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/ace3e927365642065eae95d60c59c38946c7d9a38f7184cad300157c68644f1b/Board_BankDrop_apoio-1.jpg" data-mid="250200157" border="0" src="https://freight.cargo.site/w/1000/i/ace3e927365642065eae95d60c59c38946c7d9a38f7184cad300157c68644f1b/Board_BankDrop_apoio-1.jpg" /> https://caiovercosa.com/Itau-Rebranding Mon, 25 Dec 2023 21:54:09 +0000 caio verçosa https://caiovercosa.com/Itau-Rebranding itaú rebranding itaú Itaú, the largest bank in Latin America, celebrated the arrival of its centenary with a new brand, under the concept ‘made of the future’, reflecting its evolution and always being ready for what comes next. The new visual identity seeks to rescue the essence of the bank, with the color orange being highlighted. <img width="1920" height="521" width_o="1920" height_o="521" data-src="https://freight.cargo.site/t/original/i/f6606ef99077256f7a20e6c353b075e719f1feaeda622b3184396cae070618c8/Itau23_04.png" data-mid="212719568" border="0" src="https://freight.cargo.site/w/1000/i/f6606ef99077256f7a20e6c353b075e719f1feaeda622b3184396cae070618c8/Itau23_04.png" /> &nbsp; <img width="1823" height="975" width_o="1823" height_o="975" data-src="https://freight.cargo.site/t/original/i/cfe67fc961fdb9ae652d805b82f602a519a94b605a68343f00ea8577519adbb8/Itau23_03.png" data-mid="212719569" border="0" src="https://freight.cargo.site/w/1000/i/cfe67fc961fdb9ae652d805b82f602a519a94b605a68343f00ea8577519adbb8/Itau23_03.png" /> <img width="1920" height="906" width_o="1920" height_o="906" data-src="https://freight.cargo.site/t/original/i/9c944bf55f85883507cf615f206d3a0386a5891181316a333283df3767a19fac/Itau23_06.png" data-mid="212719566" border="0" src="https://freight.cargo.site/w/1000/i/9c944bf55f85883507cf615f206d3a0386a5891181316a333283df3767a19fac/Itau23_06.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6a5b853f4f481639c1f3d60b357ab6a1e822a1ccf40b862480031db08aa30d5a/Itau23_05.gif" data-mid="212719567" border="0" src="https://freight.cargo.site/w/1000/i/6a5b853f4f481639c1f3d60b357ab6a1e822a1ccf40b862480031db08aa30d5a/Itau23_05.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/63a93390fb027c36b5982b6cc1328c667e88dbd995da4535206345516413a955/Itau_PedraPreta.png" data-mid="217985437" border="0" src="https://freight.cargo.site/w/1000/i/63a93390fb027c36b5982b6cc1328c667e88dbd995da4535206345516413a955/Itau_PedraPreta.png" /> https://caiovercosa.com/Letters-From-Simone Tue, 11 Jun 2024 20:27:33 +0000 caio verçosa https://caiovercosa.com/Letters-From-Simone letters from simone itaú brazilians already know the story of Itaú and the country’s greatest actress. Fernanda Montenegro brought Simone de Beauvoir’s letters to life in a public reading at Ibirapuera Park. The project broke the world record for the largest live reading in Portuguese, gathered 150,000 people and reached millions online. <img width="3000" height="2127" width_o="3000" height_o="2127" data-src="https://freight.cargo.site/t/original/i/f1e90d82224c7032be9fb2465e1298bfb06fd37b24b9fa31da602cd4bd7451b7/Itau_LettersFromSimone_Board.jpg" data-mid="249353211" border="0" src="https://freight.cargo.site/w/1000/i/f1e90d82224c7032be9fb2465e1298bfb06fd37b24b9fa31da602cd4bd7451b7/Itau_LettersFromSimone_Board.jpg" /> <img width="3000" height="2127" width_o="3000" height_o="2127" data-src="https://freight.cargo.site/t/original/i/befc4c283f26f0ee86a7cbbd048c405d4796b8f2bc1198398a28f615cae84f75/Itau_LettersFromSimone_PRBoard.jpg" data-mid="249353210" border="0" src="https://freight.cargo.site/w/1000/i/befc4c283f26f0ee86a7cbbd048c405d4796b8f2bc1198398a28f615cae84f75/Itau_LettersFromSimone_PRBoard.jpg" /> <img width="3000" height="2127" width_o="3000" height_o="2127" data-src="https://freight.cargo.site/t/original/i/cdf3686a4f1767fb574654b117b48a49c908eeb30bcfc13607fa5a8e188ea564/Itau_LettersFromSimone_JobNaRua.jpg" data-mid="249353209" border="0" src="https://freight.cargo.site/w/1000/i/cdf3686a4f1767fb574654b117b48a49c908eeb30bcfc13607fa5a8e188ea564/Itau_LettersFromSimone_JobNaRua.jpg" /> https://caiovercosa.com/All-Aboard Sat, 05 Sep 2026 19:50:20 +0000 caio verçosa https://caiovercosa.com/All-Aboard all aboard itaú Itaú transformed a sustainability report into a story people would actually watch. partnering with explorer Tamara Klink, the bank turned her solo journey through the Arctic into a tv series, revealing the climate crisis in real time while showing solutions for a low-carbon future. <img width="3000" height="2127" width_o="3000" height_o="2127" data-src="https://freight.cargo.site/t/original/i/d4ceb59dcd460813d2a1ef361f41e79b9a3d67cd043b18ecc9bb2e816d8a53d6/Board_AllAboard.jpg" data-mid="251863368" border="0" src="https://freight.cargo.site/w/1000/i/d4ceb59dcd460813d2a1ef361f41e79b9a3d67cd043b18ecc9bb2e816d8a53d6/Board_AllAboard.jpg" /> <img width="3000" height="2127" width_o="3000" height_o="2127" data-src="https://freight.cargo.site/t/original/i/2d2389a8b630ca54e830b946ba87bd37093b7531e363e15d07267ab0a6d67ab4/Apoio_AllAboard.jpg" data-mid="251863366" border="0" src="https://freight.cargo.site/w/1000/i/2d2389a8b630ca54e830b946ba87bd37093b7531e363e15d07267ab0a6d67ab4/Apoio_AllAboard.jpg" /> <img width="2200" height="1203" width_o="2200" height_o="1203" data-src="https://freight.cargo.site/t/original/i/19f95b830f5f8c9399822bfb5f252fae43c7aed09ea521d9586d23d7b9986c9e/allaboard_posters.png" data-mid="253921337" border="0" src="https://freight.cargo.site/w/1000/i/19f95b830f5f8c9399822bfb5f252fae43c7aed09ea521d9586d23d7b9986c9e/allaboard_posters.png" /> https://caiovercosa.com/Cada-Post-uma-Chance Mon, 02 Jan 2023 17:39:02 +0000 caio verçosa https://caiovercosa.com/Cada-Post-uma-Chance cada post uma chance itaú Itáu, the biggest bank in Latin America, launched its Creators Academy. A platform focused on creator economy, giving room to rising influencers. The launch of the project was promoted by major Brazilian creators from different areas. <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/f563df3c2f81dc7a718c8f3afa47bb20d94051dc2fe7392ac09ec1da820f2323/CPUC_02.png" data-mid="169796294" border="0" src="https://freight.cargo.site/w/1000/i/f563df3c2f81dc7a718c8f3afa47bb20d94051dc2fe7392ac09ec1da820f2323/CPUC_02.png" />&nbsp;<img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/fe5a27dc9ae75ffdc4ee17e4fc6e9002e3078cb51b25d6b2e4862460f85f4a51/CPUC_03.png" data-mid="169796293" border="0" src="https://freight.cargo.site/w/1000/i/fe5a27dc9ae75ffdc4ee17e4fc6e9002e3078cb51b25d6b2e4862460f85f4a51/CPUC_03.png" />&nbsp;<img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a46afebb93dc07fb7647b2acfae4cd09f1e83b86eaac765149e90826756cb5cc/CPUC_04.png" data-mid="169796292" border="0" src="https://freight.cargo.site/w/1000/i/a46afebb93dc07fb7647b2acfae4cd09f1e83b86eaac765149e90826756cb5cc/CPUC_04.png" /> https://caiovercosa.com/Simples-Tarefas Mon, 02 Jan 2023 17:39:03 +0000 caio verçosa https://caiovercosa.com/Simples-Tarefas simples tarefas web para todos simple tasks like buying a new shirt online, or adding a friend on social media can be much more difficult for a visually impaired person. We simulated this process for people who can see take action. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/49bac861dd63afa25166a0dbc1fe3893ef81917667957ef0ba709a21831b6b79/motion_posters.gif" data-mid="189126866" border="0" src="https://freight.cargo.site/w/1000/i/49bac861dd63afa25166a0dbc1fe3893ef81917667957ef0ba709a21831b6b79/motion_posters.gif" /> https://caiovercosa.com/UNICEF-75-Years-in-Brazil Thu, 11 Jun 2026 02:32:07 +0000 caio verçosa https://caiovercosa.com/UNICEF-75-Years-in-Brazil 75 years in brazil unicef UNICEF has been in Brazil since 1950, working to ensure that every child and adolescent can study, grow up healthy and be protected from violence. The campaign is focused on the invisible friend theme, developed to showcase the silent, yet fundamental work that UNICEF carries out in Brazil, impacting the lives of millions of girls and boys. &nbsp;&nbsp;<img width="1860" height="869" width_o="1860" height_o="869" data-src="https://freight.cargo.site/t/original/i/f6f001e71532ab16f551d74888a13553afdef4490a98831d4f8f0e5f32e193b9/UNICEF_02.png" data-mid="249353371" border="0" src="https://freight.cargo.site/w/1000/i/f6f001e71532ab16f551d74888a13553afdef4490a98831d4f8f0e5f32e193b9/UNICEF_02.png" /> <img width="1886" height="1074" width_o="1886" height_o="1074" data-src="https://freight.cargo.site/t/original/i/13320cc58600ea4162f98cbd8bf6a09f4e376e282bcbcd7a8eded07b83d6b3b1/UNICEF_03.png" data-mid="249353368" border="0" src="https://freight.cargo.site/w/1000/i/13320cc58600ea4162f98cbd8bf6a09f4e376e282bcbcd7a8eded07b83d6b3b1/UNICEF_03.png" /> <img width="1935" height="813" width_o="1935" height_o="813" data-src="https://freight.cargo.site/t/original/i/5c3caa0a5f8f1711ee5302cc7978f8e5dc83f1947e347f05d0083bcf0c3b2fd8/UNICEF_04.png" data-mid="249367801" border="0" src="https://freight.cargo.site/w/1000/i/5c3caa0a5f8f1711ee5302cc7978f8e5dc83f1947e347f05d0083bcf0c3b2fd8/UNICEF_04.png" /> https://caiovercosa.com/O-Mundo-no-Brasil Tue, 21 Feb 2023 22:45:54 +0000 caio verçosa https://caiovercosa.com/O-Mundo-no-Brasil o mundo no brasil ministério do turismo "The neighbor's grass is always greener" is a famous Brazilian saying. To promote Brazilian tourism for Brazilians, we showed that there are places within the country as beautiful as the foreigner ones. <img width="1920" height="1361" width_o="1920" height_o="1361" data-src="https://freight.cargo.site/t/original/i/d8b8e2bb23c470c4384f973c68bac37a150d8c41e7cd622829a5883a6eca5113/Noronha_1920_1920.jpg" data-mid="188534859" border="0" src="https://freight.cargo.site/w/1000/i/d8b8e2bb23c470c4384f973c68bac37a150d8c41e7cd622829a5883a6eca5113/Noronha_1920_1920.jpg" />&nbsp;<img width="1920" height="1361" width_o="1920" height_o="1361" data-src="https://freight.cargo.site/t/original/i/09013eed73450d2469be387428704576e869885846ba02fa00efb8ba18d9f3e3/Chapada_1920_1920.jpg" data-mid="188534858" border="0" src="https://freight.cargo.site/w/1000/i/09013eed73450d2469be387428704576e869885846ba02fa00efb8ba18d9f3e3/Chapada_1920_1920.jpg" /> &nbsp;<img width="1920" height="1361" width_o="1920" height_o="1361" data-src="https://freight.cargo.site/t/original/i/d8d612d038bc1733187a907289c367b5a5e4d0f1ff27e5e2197d37372992259a/SaoMiguel_1920_1920.jpg" data-mid="188534861" border="0" src="https://freight.cargo.site/w/1000/i/d8d612d038bc1733187a907289c367b5a5e4d0f1ff27e5e2197d37372992259a/SaoMiguel_1920_1920.jpg" />&nbsp;<img width="1920" height="1361" width_o="1920" height_o="1361" data-src="https://freight.cargo.site/t/original/i/2df48be97ce96c46fee712478ed7bf11ad2495363f88f6f6f55f0592ecff1b18/Rio_1920_1920.jpg" data-mid="188534860" border="0" src="https://freight.cargo.site/w/1000/i/2df48be97ce96c46fee712478ed7bf11ad2495363f88f6f6f55f0592ecff1b18/Rio_1920_1920.jpg" /> https://caiovercosa.com/A-Magia-do-Natal Tue, 21 Feb 2023 22:47:02 +0000 caio verçosa https://caiovercosa.com/A-Magia-do-Natal a magia do natal carrefour for Brazilian Carrefour christmas movie, we brought an icon of the brand, the skater, into a magical universe. &nbsp;<img width="1920" height="1104" width_o="1920" height_o="1104" data-src="https://freight.cargo.site/t/original/i/2f1bacdb87fdbc91f1c4d9cebdd1d7bd01db8a1d20af9778e745961920e1eb23/c2.png" data-mid="189049858" border="0" src="https://freight.cargo.site/w/1000/i/2f1bacdb87fdbc91f1c4d9cebdd1d7bd01db8a1d20af9778e745961920e1eb23/c2.png" />&nbsp;<img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6d4106536780f8be6ddcee49e8f117cac41f1a3ab2dc3b8b214ae8d108785090/3_natal20.png" data-mid="189049857" border="0" src="https://freight.cargo.site/w/1000/i/6d4106536780f8be6ddcee49e8f117cac41f1a3ab2dc3b8b214ae8d108785090/3_natal20.png" />